Issues

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July 2011 Issue - EE Times Confidential

EXTRA!

Multi-screen wars: MediaTek/Mstar vs. Qualcomm, Marvell, Nvidia
The larger significance of the merging of Taiwan’s “M Brothers” may have escaped the notice of some western observers.

EET ON THE QT



July 2011

What’s in the White Box for Freescale?

When asked recently about his company’s new multimedia processors, Freescale Semiconductor CEO Rich Beyer replied that Freescale “would like to work with whitebox vendors in China” rather than, say, gun for design wins in the next Apple iPad, HP tablet or Dell netbook. The response raised a few eyebrows. With Freescale no longer in the wireless baseband business, many observers assumed the company would need to score a highprofile design win to prove its multimedia processor’s chops to the world.

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