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June 7, 2012
How Leo Li led Spreadtrum's turnaround

24 Comment(s)
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2/23/2013 7:26 PM EST
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2/7/2013 3:15 PM EST
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2/1/2013 5:58 AM EST
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1/28/2013 8:13 PM EST
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1/28/2013 5:05 AM EST
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1/27/2013 5:40 PM EST
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1/26/2013 12:00 AM EST
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1/25/2013 3:30 PM EST
Mobile App Careers Mississauga,
Things did not go as planned. Spreadtrum’s Nasdaq stock price tanked worse than Facebook’s, plunging to 73 cents a share by the end of 2008.
1/21/2013 11:38 PM EST
HDogru
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1/21/2013 6:29 AM EST
milco
Live translation during cellphone calls enabled through combination of RingPlus and Sprint technology
RingPlus Inc., the most innovative wireless provider in the US prepaid cellular market, demonstrated their newest breakthrough during the Consumer Electronics Show in Las Vegas on January 9, 2013. During a private event hosted by Sprint at the Vdara Hotel, members of RingPlus’ executive team placed the first mobile phone call with their technology on the Sprint network that translated the initial part of the conversation from English into Spanish and then translated the response from Spanish back to English.
“Working with innovative carriers such as RingPlus, Inc to combine their ring back tone software with Sprint’s WMI platform and achieve such an amazing technological breakthrough demonstrates our commitment to ensure our resellers’ success. We are very proud of the end result.”
Bill Esrey, vice president, Sales - Sprint
“Seeing how smoothly our technologies integrated and the exciting discussions we’ve had with Sprint has confirmed that, not only did we choose the right provider in Sprint, but also the most inspiring. Thank you, Sprint “
Karl Seelig, CEO & Founder - RingPlus, Inc
For more information & product demonstration contact:
Henk Drakulich
CMO, RingPlus Inc.
Hdrakulich@ringplus.ne
Tel: 310.229.5761
1/21/2013 12:27 AM EST
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1/17/2013 12:00 PM EST
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1/16/2013 8:12 PM EST
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12/6/2012 6:43 AM EST
rficPDX
No, Mr. Li, I'm afraid that's not quite correct - a turnaround isn't "much more difficult than starting up a company." I recently finished 5 years as part of a management team that successfully turned around a failing startup, and I've done a number of startups. One critical thing a turnaround has that a startup doesn't - customers. Sure, they may be customers with a vengeance, but they have been sold on the core product technologies before, and they can be sold again. Startups have to cold-sell an entire industry on the full vendor package - value of technology, ability to supply volume with quality, support, reliability. That's the hardest sell in the technology industry.
6/8/2012 6:10 PM EDT

junko.yoshida
That's a legitimate point, rficPDX. I do recognize that if nobody has ever heard of you, it must be a tough sell. But then, reversing your customers'opinions about your products, what do you do? Tell them to "trust me"?
6/8/2012 10:37 PM EDT
ShashiT
If winning in business thru protectionism and Goverment intervention, I dont call it as a success.
6/8/2012 4:46 PM EDT
ibm221
keep on going Junko,
I bet your next stop will be Xi'an...
6/7/2012 10:22 PM EDT

junko.yoshida
I found Leo Li personable, modest and yet aggressive. He knows that Spreadtrum suffered from its image problem. Li is now on a mission to convince the world that China fabless can become world class. In an opening statement at a financial conference, Li likes to say: "We (preadtrum) are not that terrible." He goes out every day, debunking the myth about China being all about no technology and cheap products.
6/7/2012 7:33 PM EDT

rick.merritt
Quite a turnaround and an ambitious plan. Loved the story about Subway!
6/7/2012 6:21 PM EDT
Santiago123
The biggest issue with previous management is lack to QA control. They were good founders but not good managers. There were lots of customers before 2009 in China indeed(at that time, the customers have to given kickback to the sales people of MTK to get their chip!), but Sprd product was so buggy that many customers went bankrupt (who put the $4 chip on a $100 phone, and it turned out the phone does not work.) To an entry level GSM chip or a entry level smartphone, there is not much technology. The question is to find enough customers. Sprd and MTK get a sweet spot here.
6/10/2012 9:27 PM EDT
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