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December 2011 EE Times Confidential

EXTRA!

Multi-screen wars: MediaTek/Mstar vs. Qualcomm, Marvell, Nvidia
The larger significance of the merging of Taiwan’s “M Brothers” may have escaped the notice of some western observers.

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LAY OF THE LAND

December 2011

Facebook Seeks to Drive Data Center Plumbing

Facebook Seeks to Drive Data Center Plumbing
Facebook, in a bid to get other data center operators to adopt the designs outlined in its Open Compute Project and thereby add more buying power to its requests, has been more forthcoming than its larger competitors.

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sharps_eng

This article is much appreciated, highlighting the scale of social media investment in hardware - I previously thought FB et al would be fully virtualized, using rented capacity at will.

Building their own data centers illustrates a commitment to performance that should create a barrier to entry for incoming rivals, unless the new kids have software that maps better to general-purpose queried storage structures.

1/4/2012 2:52 PM EST

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KB3001

Given their scale, they do not have any other choice but to build and run their own data centers.

3/16/2012 10:51 AM EDT

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