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Multi-screen wars: MediaTek/Mstar vs. Qualcomm, Marvell, Nvidia
The larger significance of the merging of Taiwan’s “M Brothers” may have escaped the notice of some western observers.
LAY OF THE LAND
January 2012
SoC Providers Adjust the Picture On Their DTV Strategies

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Gopal Miglani
Why have Taiwanese vendors been successful in the TV SoC business but not (yet?) in the STB SoC business?
1/24/2012 1:16 AM EST
jameszhou2000
I don’t have the numbers for comparison but I suspect that STB SoC business is significantly smaller than TV SoC business. The more important factor I believe is the differences in customization of the system (both software and hardware) … when Mstar finished a design with one lead customers, they usually duplicate the system with many other customers with little customization … so essentially regardless of the brand, distribution regions for almost all the TV we buy they all pretty much running the same software (similar enough) on the same silicon. I don’t think that’s the case for STB business. Higher development and customization in STB is more significant than TV designs as requirements for STB is quite different from region to region. For Mstar business model, they need volume and quick-to-market for their silicon to make money. I don't think the software effort for STB makes sense to them.
I believe they can still do it, but they are just not interested.
1/30/2012 3:52 PM EST
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